How to Sell Tours Online: Viator, GetYourGuide and Free Options

By EODIGO Editorial · Updated October 1, 2026

Short answer: To sell tours online, list on one or two big platforms your customers already use, such as Viator or GetYourGuide, and take direct bookings on your own website. Add Klook or KKday if many guests come from Asia. Keep one shared calendar to avoid double bookings, and compare each channel's commission before you commit.

In this guide

1. The main channels at a glance
2. Get ready before you list anywhere
3. Viator: the biggest reach
4. GetYourGuide: free to list, pay per booking
5. Klook and KKday: reach travelers from Asia
6. Airbnb Experiences and Tripadvisor
7. Your own booking site: keep more of each sale
8. How to choose your channels
9. Reaching Korean travelers
10. What Korean travelers search for
11. List your tours on EODIGO

The main channels at a glance

Commission rates change and often depend on your location and category, so always check the current terms on each supplier page before you sign up. Here is what each platform states publicly.

Get ready before you list anywhere

Every platform reviews your listing, and travelers compare you with other tours in seconds. A little prep makes every channel work better.

• Clear title: Say what the tour is and where, like "Sunset Snorkel Tour with Hotel Pickup." Skip all caps and hype.
• Honest photos: Use bright, real photos of the actual tour, guides and boat or vehicle. Travelers notice stock photos.
• Simple itinerary: List start time, stops, length, and what is and is not included, like meals, gear, tips or park fees.
• Who it is for: Note age limits, fitness level, swimming ability and accessibility, so guests book the right tour.
• Permits and insurance: Many platforms ask for proof of licenses and insurance. Have your documents ready in digital form.
• Fast replies: Answer messages within a few hours when you can. Quick, friendly answers often decide who gets the booking.

Viator: the biggest reach

Viator is owned by Tripadvisor. Viator says your experience can appear on Tripadvisor, Booking.com, Expedia and thousands of other partner sites. That wide reach is its main strength.

Viator's supplier page lists a one-time, non-refundable $29 submission fee per experience. It says this covers a manual review and launch help. After that, you pay a commission only on completed bookings, and the rate varies by location. Check your exact rate before you set prices.

Many operators raise their platform price a little to cover commission. Just keep your prices fair and consistent, and read each platform's rules on price parity first.

GetYourGuide: free to list, pay per booking

GetYourGuide says there is no cost to add or keep an activity on its platform. You pay a commission fee only for successful bookings. The rate depends on the country where you operate and is shown after you sign up.

GetYourGuide is a good second channel for tours that attract international visitors, like city tours, day trips, boat trips and outdoor activities.

Klook and KKday: reach travelers from Asia

Klook and KKday are travel platforms that grew in Asia. Klook says it has millions of users in Hong Kong and a strong presence in Singapore, Greater China, Korea, Malaysia, the Philippines and Thailand. KKday is based in Taiwan.

If many of your guests come from Asia, as they do in Guam, Saipan and Hawaii, these platforms are worth a look. Klook says it has no listing fees and sets commission terms with you through an account manager. For KKday, apply through its supplier page and ask about the current terms.

Airbnb Experiences and Tripadvisor

Airbnb Experiences lets guests book activities in the same app they use for their stay. Airbnb's help center says it typically charges experience hosts a 20% service fee.

Tripadvisor is where many travelers read reviews. Claim your free Tripadvisor listing so people can see your photos and reviews. To make your tour bookable on Tripadvisor, you list it through Viator.

Your own booking site: keep more of each sale

Direct bookings on your own website do not carry a platform commission. You still pay for your website, booking software and card processing. The trade-off is that you have to bring the traffic yourself.

A simple site with clear photos, prices, a booking button and your cancellation policy is enough to start. Then send people to it from your Google Business Profile, social media and printed cards. Our guides on Google Business Profile and local SEO and reviews can help.

Guests who first found you on a platform may book direct next time, or send friends to you. Hand out a card with your website and ask happy guests to follow you on social media. Over time, a bigger share of your bookings can come direct.

How to choose your channels

1. Know where your guests come fromLook at past bookings. If most guests are from the US and Europe, start with Viator or GetYourGuide. If many are from Korea, Japan, Taiwan or other parts of Asia, add Klook, KKday or a Korean directory.
2. Compare real commissionAsk each platform for your exact rate. Work out what you keep on your best-selling tour after commission and card fees.
3. Check how you get paidLook at payout timing, currency, and who handles refunds and chargebacks.
4. Start with two, not sixOne big platform plus your own site is easier to run well. Add more once your calendar and reviews are in good shape.
5. Review every seasonDrop channels that bring few bookings or too many cancellations.

Reaching Korean travelers

Korean visitors are an important group for many tour operators, especially in Guam, Saipan and Hawaii. You do not need a Korean-speaking guide to serve them well. Clear information goes a long way.

• Korean information: Add a short Korean description: what the tour includes, how long it takes, what to bring, and the price.
• Pickup point: Give the exact meeting spot or hotel pickup list, with a map pin and a photo of the spot. This is one of the most common questions.
• Cancellation policy: State it simply, with clear times and what happens in bad weather.
• KakaoTalk questions: Many Korean travelers prefer to ask questions on KakaoTalk. If you can, set up a KakaoTalk channel or ID and list it next to your phone number.
• Simple English: Short sentences and pictures help guests who read some English but are not fluent.
• Reviews: Reply kindly to reviews in any language. A translation app is fine.

What Korean travelers search for

Korean travelers often search in Korean on Google before they book. Here are some monthly Google Korea search volumes for tour-related topics. Use them to decide which tours to translate and promote first.

List your tours on EODIGO

EODIGO is a free directory Korean travelers use to find local businesses, including tours and activities. The Standard listing is free, we write your Korean description for you, and we take no commission on your bookings. Pro ($30/month) and Premium ($200/month) plans are coming soon.

It works alongside Viator or your own site. Guests find you on EODIGO, then book the way you choose. If Korean visitors come to your area, list your business for free.

For more ideas, see free business listing sites and how to advertise your business.

FAQ

Which channels have no commission?

Your own booking website has no platform commission, though you still pay card processing fees. Free listings like Google Business Profile, your Tripadvisor listing and EODIGO's Standard listing also take no commission. Booking platforms like Viator, GetYourGuide, Klook, KKday and Airbnb charge a commission or service fee per booking.

How do I avoid double bookings across channels?

Use one booking system that syncs availability with every platform you sell on. Many tour booking tools connect to Viator, GetYourGuide and others. Set a cut-off time before each tour, and keep a few spots in reserve until you trust the sync.

I don't have a Korean-speaking guide. Can I still sell to Korean travelers?

Yes. Many Korean guests are fine with English tours if the details are clear in advance. Offer Korean written info, a clear pickup point, a simple cancellation policy, and a way to ask questions, such as KakaoTalk. A printed Korean safety sheet can also help.

Is it free to list on Viator?

Viator's supplier page says there is a one-time $29 submission fee per experience, and then a commission on completed bookings. Rates vary by location, so check your current terms.

Should I charge the same price on every platform?

Keeping prices consistent builds trust. Many operators set one public price that covers their highest commission. Read each platform's pricing rules before you decide.

Sources

• Viator Supplier: Sign-up info (fees, distribution)
• GetYourGuide Supplier: FAQ (no listing cost, commission on bookings)
• Klook: Why work with Klook (no listing fees, markets)
• Klook Merchant: Join Klook as a merchant
• KKday: Become a supplier
• Skift: Taiwan's KKday raises $70 million (2024)
• Airbnb Help Center: Service fees for services and experiences

This guide is general information, not legal or financial advice. Features and prices of other services change; check each official page.